Who we are

For eighteen years, Heart of London Business Alliance has been the catalyst for positive change in London’s West End.

As a not-for-profit, Heart of London Business Alliance is focused on securing the long-term commercial and cultural wellbeing of the area. Through area promotion, business support and advocacy we champion our members’ interests and ensure the West End remains truly world-class.

Our Business Plans

Every five years we undertake a mandatory ballot where we ask you, our members, to vote on our vision for London’s West End. A vote in favour of the Business Plans, is a vote to invest in our area, now and into the future.

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Our Achievements

Beyond our operational delivery, we have championed our members’ interests and made real headway on the issues affecting their businesses and properties.

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Our Members

As a membership organisation, our work must add value to our members. We recognise the unique nature of the organisation and in order to work effectively we must act in partnership with our stakeholders.

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Meet the Board

The Board and its committees steer the strategic direction of the Company. Led by an elected, volunteer Chair, the Board of Directors comprises representatives from each of the separate BIDs.

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Meet the Team

The Chief Executive and the team are responsible for the delivery and management of the Business Plan. The Business Plan is developed through ongoing consultation and engagement with both members and stakeholders.

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