Meet the Team

  • Ros Morgan (Chief Executive)

    Heart of London Business Alliance

  • Connar McBain

    Head of Corporate Affairs

  • Emily Ferrary

    Head of Marketing

  • Robin Hibbert

    Head of Delivery

  • Rico Pieri

    Area Manager for Leicester Square and Piccadilly Circus

  • Christina Wells

    Area Manager for Piccadilly and St James’s

  • Bob Wolstenholme

    Senior West End Ambassador

  • Debra Karim

    Company Executive

  • Jeremy Brown

    Company Management

  • David Burgess

    Corporate Communications Manager

  • Claire Blackall

    Project Marketing Manager

  • Rachel Peacock

    Marketing Manager - Contract

  • Tom Dobson

    Database Executive

  • Ellie Blake

    Marketing and Digital Assistant

  • Felisa Dios

    Office Manager

  • Ali Adeli

    West End Ambassador

  • Ilona Wilk

    Workplace Coordinator at Recruit London

  • Staff member

    Louise Kennard

    Street Engagement Officer

Ros Morgan (Chief Executive)

Heart of London Business Alliance

Ros has over 10 years’ experience in delivering successful destinations and is a leading figure in London’s West End. At successive organisations, Ros’s leadership has produced award-winning teams, driving measurable results and return on investment for local businesses and investors alike. Before moving to the West End in October 2016, Ros headed up Kingstonfirst, securing two of the largest redevelopment projects to be brought to the area for decades. Since joining Heart of London, Ros successfully led the occupier renewal ballot in 2017, achieving the backing of 92% of its businesses and is now driving the team on in meeting its members’ priorities across a range of strategic initiatives.

Connar McBain

Head of Corporate Affairs

Connar heads up the corporate side of the business, with a particular focus on advocacy, corporate messaging, and strategy. Influencing, shaping and effecting change in public policy is vital for Heart of London as one of the West End’s key business champions. Being across policy issues is an important component of Connar’s role, and developing a strategy based on our unique position of influence in the West End is how we effect change for our businesses and our area. To get in touch, contact Connar on: connar.mcbain@heartoflondonbid.co.uk.

Emily Ferrary

Head of Marketing

Currently on Maternity Leave – Emily leads on Heart of London’s consumer and corporate marketing, digital and communications strategies ensuring they align and reflect the company’s vision. Through strategic relationship building, nurturing international and domestic partnerships, event and media collaborations Emily is responsible for ensuring the exposure and attraction of the West End as a world-class destination of choice is maintained and enhanced. To get in touch, contact Emily on: emily.ferrary@heartoflondonbid.co.uk.

Robin Hibbert

Head of Delivery

As the Head of Delivery, it is Robin’s job to ensure Heart of London are delivering value to our members through a number of key projects and services. Improving the environment in London’s West End as a place to do business is a vital part of the BID’s role. To achieve this Robin works closely with a number of key partners to deliver the BID’s priorities in terms of area improvement, maintenance, security and public realm enhancement. To get in touch, email Robin on: robin.hibbert@heartoflondonbid.co.uk.

Rico Pieri

Area Manager for Leicester Square and Piccadilly Circus

Rico is the Area Manager for our Leicester Square and Piccadilly Circus BID area, with the overall responsibility for the day-to-day management of our delivery plan. This covers our cleaner and safer streets program, as well as engagement and relationship building with our business members and stakeholders. Rico is also our emergency preparedness and evening and night time champion. To get in touch with Rico, please email: rico.pieri@heartoflondonbid.co.uk.

Christina Wells

Area Manager for Piccadilly and St James’s

Christina is the Area Manager for Piccadilly and St James’s managing all the street based operational needs working closely with the on street teams. From street cleansing, to rough sleepers, to community safety and area dressings Christina is focussed on maintaining the areas high standards as well as continuous improvement. With 10 years waste management experience Christina is also a Graduate member of CIWM (Chartered Institute of Wastes Management) and champions the need to improve air quality, sustainable practices and waste infrastructure to reduce waste on the streets across the BID. To get in touch, please email: Christina.wells@heartoflondonbid.co.uk.

Bob Wolstenholme

Senior West End Ambassador

Bob leads our street team, the West End Ambassadors. He co-ordinates their work visiting our member businesses on a regular basis. Our Ambassadors are the visible face of Heart of London and its eyes and ears on the street – out and about from 8am to 9pm seven days a week, they monitor and report everything from anti-social behaviour to blocked drains, dumped rubbish to demonstrations.To get in touch, contact Bob on: bob.wolstenholme@heartoflondonbid.co.uk.

Debra Karim

Company Executive

Debra manages corporate focused business activities including all corporate meetings, communications, procedures, and documentation. She is also accountable for the Heart of London Business Alliance stakeholder engagement programme. To get in touch with Debra, please email: debra.karim@heartoflondonbid.co.uk.

Jeremy Brown

Company Management

Jeremy manages all company matters including day to day financial management of the business, legal BID agreements, BID levy data, and reports key trends associated with footflow tracker, sales index information, and all other data sources. To get in touch with Jeremy, please email: jeremy.brown@heartoflondonbid.co.uk.

David Burgess

Corporate Communications Manager

David manages our member communications and engagement, ensuring the experience of our member businesses develops in line with the long-term strategic priorities of Heart of London. As part of an integrated approach to member communications, David manages our annual corporate events schedule, programme of member e-comms, survey commissions and corporate social media strategy. David also plays an active role in the development and positioning of our corporate brand. To get in touch, please contact David on: david.burgess@heartoflondonbid.co.uk.

Claire Blackall

Project Marketing Manager

Claire works across both consumer and corporate marketing and communications projects. The key objective of Claire’s role is external promotion of the Heart of London area as a leading destination in the West End. Projects include the repositioning and broadening of the member employee engagement programme and leading the strategy work on London West End’s consumer brand as well as working closely with Westminster City Council to help plan and promote various other events that fall within the Heart of London area. To get in touch with Claire, please email: claire.blackall@heartoflondonbid.co.uk.

Rachel Peacock

Marketing Manager - Contract

Rachel is our newest team member all the way from New Zealand and oversees the consumer marketing activity including destination brand management, social & PR campaigns, installations and events. These initiatives are developed to elevate our destination’s identities and businesses to ensure we remain a magnet for domestic and international audiences, and gain exposure and recognition as London’s heart of entertainment. To get in touch with Rachel, please contact: Rachel.Peacock@heartoflondonbid.co.uk.

Tom Dobson

Database Executive

Tom’s paragraph is coming soon…

Ellie Blake

Marketing and Digital Assistant

Ellie supports the corporate and consumer marketing teams across their campaigns and events and helps deliver their digital and social strategies. This includes delivering content for all our e-communications, social media and websites to secure exposure and increase engagement for our company and the world-class destinations and businesses we represent. To get in touch, please email: Eleanor.blake@heartoflondonbid.co.uk.

Felisa Dios

Office Manager

Felisa ensures the smooth running of the HOLBA office. She supports the team in any administration needed, manages calendars, and is a point of contact to any general enquiries. As part of her role, she ensures the office is running smoothly, and everyone is equipped with anything they may need. To get in touch, please email: felisa.dios@heartoflondonbid.co.uk.

Ali Adeli

West End Ambassador

Ali is part of the West End Ambassador street team, the visible face of Heart of London and its eyes and ears on the street. To contact the West End Ambassadors email wea@heartoflondonbid.co.uk.

Ilona Wilk

Workplace Coordinator at Recruit London

Ilona is our Workplace coordinator for Recruit London, our free recruitment service created in partnership with Westminster City Council and Cross River Partnership. Ilona supports Heart of London business members by sourcing the best available talent so you don’t have to. By working collaboratively with our members, Ilona provides a chance for you to be recognized as a socially responsible business that actively supports and engages with the local community, whilst saving thousands of pounds in recruitment fees. To get in touch, contact Ilona on: ilona.wilk@heartoflondonbid.co.uk.

Louise Kennard

Street Engagement Officer

Louise works as part of the Street Engagement team at the Connection at St Martins, and alongside Heart of London Business Alliance to provide social care to the day time street population. This team carries out daily outreach shifts around London and works intensively with the more vulnerable in London to find long term solutions away from the street. To get in touch, please contact Louise on: louise.kennard@cstm.org.uk.