Meet the Team

Ros Morgan (Chief Executive)

Heart of London Business Alliance

Ros has over 10 years’ experience in delivering successful destinations and is a leading figure in London’s West End. At successive organisations, Ros’s leadership has produced award-winning teams, driving measurable results and return on investment for local businesses and investors alike. Before moving to the West End in October 2016, Ros headed up Kingstonfirst, securing two of the largest redevelopment projects to be brought to the area for decades. Since joining Heart of London, Ros successfully led the occupier renewal ballot in 2017, achieving the backing of 92% of its businesses and is now driving the team on in meeting its members’ priorities across a range of strategic initiatives.

Emily Ferrary

Head of Marketing

Currently on Maternity Leave – Emily leads on Heart of London’s consumer and corporate marketing, digital and communications strategies ensuring they align and reflect the company’s vision. Through strategic relationship building, nurturing international and domestic partnerships, event and media collaborations Emily is responsible for ensuring the exposure and attraction of the West End as a world-class destination of choice is maintained and enhanced. To get in touch, contact Emily on: emily.ferrary@heartoflondonbid.co.uk.

Robin Hibbert

Head of Delivery

As the Head of Delivery, it is Robin’s job to ensure Heart of London are delivering value to our members through a number of key projects and services. Improving the environment in London’s West End as a place to do business is a vital part of the BID’s role. To achieve this Robin works closely with a number of key partners to deliver the BID’s priorities in terms of area improvement, maintenance, security and public realm enhancement. To get in touch, email Robin on: robin.hibbert@heartoflondonbid.co.uk.

Angela Reed

Head of Partnerships

Rico Pieri

Area Manager for Leicester Square and Piccadilly Circus

Rico is the Area Manager for our Leicester Square and Piccadilly Circus BID area, with the overall responsibility for the day-to-day management of our delivery plan. This covers our cleaner and safer streets program, as well as engagement and relationship building with our business members and stakeholders. Rico is also our emergency preparedness and evening and night time champion. To get in touch with Rico, please email: rico.pieri@heartoflondonbid.co.uk.

Christina Wells

Area Manager for Piccadilly and St James’s

Christina is the Area Manager for Piccadilly and St James’s managing all the street based operational needs working closely with the on street teams. From street cleansing, to rough sleepers, to community safety and area dressings Christina is focussed on maintaining the areas high standards as well as continuous improvement. With 10 years waste management experience Christina is also a Graduate member of CIWM (Chartered Institute of Wastes Management) and champions the need to improve air quality, sustainable practices and waste infrastructure to reduce waste on the streets across the BID. To get in touch, please email: Christina.wells@heartoflondonbid.co.uk.

Bob Wolstenholme

Business Engagement Manager for Leicester Square and Piccadilly Circus

Bob is the business engagement manager for our Leicester Square and Piccadilly Circus area. He regularly visits our member businesses to talk about what Heart of London can do for you and find out what problems and issues we can help you with. He works closely with the street manager, partners and stakeholders to find solutions to these problems. To get in touch with Bob, please call 07715 100910 or email: bob.wolstenholme@heartoflondonbid.co.uk.

Debra Karim

Company Executive

Debra manages corporate focused business activities including all corporate meetings, communications, procedures, and documentation. She is also accountable for the Heart of London Business Alliance stakeholder engagement programme. To get in touch with Debra, please email: debra.karim@heartoflondonbid.co.uk.

Jeremy Brown

Company Management

Jeremy manages all company matters including day to day financial management of the business, legal BID agreements, BID levy data, and reports key trends associated with footflow tracker, sales index information, and all other data sources. To get in touch with Jeremy, please email: jeremy.brown@heartoflondonbid.co.uk.

Claire Blackall

Project Marketing Manager

Claire works across both consumer and corporate marketing and communications projects. The key objective of Claire’s role is external promotion of the Heart of London area as a leading destination in the West End. Projects include the repositioning and broadening of the member employee engagement programme and leading the strategy work on London West End’s consumer brand as well as working closely with Westminster City Council to help plan and promote various other events that fall within the Heart of London area. To get in touch with Claire, please email: claire.blackall@heartoflondonbid.co.uk.

Rachel Peacock

Senior Marketing Manager

Rachel is our newest team member all the way from New Zealand and oversees the consumer marketing activity including destination brand management, social & PR campaigns, installations and events. These initiatives are developed to elevate our destination’s identities and businesses to ensure we remain a magnet for domestic and international audiences, and gain exposure and recognition as London’s heart of entertainment. To get in touch with Rachel, please contact: Rachel.Peacock@heartoflondonbid.co.uk.

Tom Dobson

Data and Information Manager

Tom’s paragraph is coming soon…

Georgette Humbert

Corporate Communications Executive

Ellie Blake

Digital Marketing Executive

Ellie supports the corporate and consumer marketing teams across their campaigns and events and helps deliver their digital and social strategies. This includes delivering content for all our e-communications, social media and websites to secure exposure and increase engagement for our company and the world-class destinations and businesses we represent. To get in touch, please email: Eleanor.blake@heartoflondonbid.co.uk.

Felisa Dios

Office Manager

Felisa ensures the smooth running of the HOLBA office. She supports the team in any administration needed, manages calendars, and is a point of contact to any general enquiries. As part of her role, she ensures the office is running smoothly, and everyone is equipped with anything they may need. To get in touch, please email: felisa.dios@heartoflondonbid.co.uk.

Mark Williams

Senior Marketing Manager

Coming soon…

Ed Thornhill

Business Engagement Manager for Piccadilly and St James's

Ed is Business Engagement Manager for Piccadilly and St James’s. He’s normally found out and about, visiting member businesses and sorting out any issues that they might have. As part of the Member Relationship Team, Ed works with key stakeholders from the Police to the Council to make sure members interests are best served. To get in contact, please email: ed.thornhill@heartoflondonbid.co.uk.

Ali Adeli

Street Manager for Leicester Square and Piccadilly Circus

Ali is street manager for Leicester Square and Piccadilly Circus. He is always out and about identifying, reporting and monitoring cleansing, highways and neighbourhood problem solving issues that have an impact on the environment and our businesses. He works very closely with the business engagement manager, partners and suppliers to find solutions to businesses’ concerns. If you would like to speak to Ali, please call 07715 100953 or email: ali.adeli@heartoflondonbid.co.uk.

Andrew Shelley

Street Manager for Piccadilly & St James's

You’ll find Andy out on patch on a daily basis identifying, reporting and monitoring any street cleansing problems, ASB activity or highway issues that could negatively impact on our businesses. Andy works very closely with our Business Engagement Manager, our partners and suppliers to proactively find solutions to our business members concerns. If you would like to speak to Andy about any issues you are facing, then please call 07889 561 676 or email: andrew.shelley@heartoflondonbid.co.uk.

Ilona Wilk

Recruitment Manager

Coming soon…

To get in touch, contact Ilona on: ilona.wilk@heartoflondonbid.co.uk or please call 07889 574 576

Louise Kennard

Street Engagement Officer

Louise works as part of the Street Engagement team at the Connection at St Martins, and alongside Heart of London Business Alliance to provide social care to the day time street population. This team carries out daily outreach shifts around London and works intensively with the more vulnerable in London to find long term solutions away from the street. To get in touch, please contact Louise on: louise.kennard@cstm.org.uk.