Meet the Team

  • Ros Morgan (Chief Executive)

    Heart of London Business Alliance

  • Emily Ferrary

    Head of Marketing

  • james robinson

    James Robinson

    Head of Strategy and Development

  • Robin Hibbert

    Head of Delivery

  • Rico Pieri

    Business Resilience and Night Time Manager

  • Anthony Kilbey

    Business Neighbourhood Manager

  • Bob Wolstenholme

    Senior West End Ambassador

  • Emily King

    Consumer Marketing Manager

  • Debra Karim

    Company Executive

  • Jeremy Brown

    Company Management

  • Christina Wells

    Deliveries and Wastes Coordinatior

  • David Burgess

    Corporate Communications Manager

  • Toni Spence

    Marketing Executive

  • Ellie Blake

    Marketing and Digital Assistant

  • Felisa Dios

    Office Manager

  • Alex Terry

    Deputy Senior West End Ambassador

  • David Olanipekun

    West End Amabassador

  • Stephanie Rumble

    West End Ambassador

  • Ali Adeli

    West End Ambassador

Ros Morgan (Chief Executive)

Heart of London Business Alliance

Chief Executive of Heart of London Business Alliance, Ros has over ten years’ experience in strategic leadership and urban management. Her previous roles include Chief Executive of the Kingston BID and the Croydon BID, Director of Croydon Economic Development Company and Director of District Centres. She is currently one of 15 BID experts on the British BIDs Leadership Network and a member of the GLA Steering Group for London BIDs.

Emily Ferrary

Head of Marketing

Emily leads on Heart of London’s consumer and corporate marketing, digital and communications strategies ensuring they align and reflect the company’s vision. Through strategic relationship building, nurturing international and domestic partnerships, event and media collaborations Emily is responsible for ensuring the exposure and attraction of the West End as a world-class destination of choice is maintained and enhanced. To get in touch, contact Emily on: emily.ferrary@heartoflondonbid.co.uk.

James Robinson

Head of Strategy and Development

James is responsible for public affairs and advocacy, BID renewal and expansion, inward investment, and performance management. He is actively engaged in building relationships with property owners, businesses and public bodies to gain understanding and to support achieving common objectives. To get in touch with James, please email james.robinson@heartoflondonbid.co.uk

Robin Hibbert

Head of Delivery

As the Head of Delivery, it is Robin’s job to ensure Heart of London are delivering value to our members through a number of key projects and services. Improving the environment in London’s West End as a place to do business is a vital part of the BID’s role. To achieve this Robin works closely with a number of key partners to deliver the BID’s priorities in terms of area improvement, maintenance, security and public realm enhancement. To get in touch, email Robin on: robin.hibbert@heartoflondonbid.co.uk.

Rico Pieri

Business Resilience and Night Time Manager

Rico leads on business resilience, working with the aim of having the most prepared business area, with regular events, updates  and proactive use of the Heart of London Radiolink system. Rico also heads up the night time management, working closely with the evening and night time economy, along with the Westminster City Council and Metropolitan Police, working towards a vibrant and safe evening and night time. To get in touch with Rico, please email: rico.pieri@heartoflondonbid.co.uk.

Anthony Kilbey

Business Neighbourhood Manager

Anthony coordinates the resolution of issues and day-to-day management across the wider Heart of London area. To get in touch with Anthony, please email: anthony.kilbey@heartoflondonbid.co.uk.

Bob Wolstenholme

Senior West End Ambassador

Bob leads our street team, the West End Ambassadors. He co-ordinates their work visiting member businesses on a regular basis, taking ownership of street based issues and providing a visitor welcome to our area. To get in touch, contact Bob on: bob.wolstenholme@heartoflondonbid.co.uk.

Emily King

Consumer Marketing Manager

Working closely with our members and tourism partners, Emily manages the destination marketing initiatives, from consumer PR campaigns to inspirational events. These strategic activities are developed to attract positive media coverage and increase footfall and spend in our iconic locations and array of businesses. Emily also works on the Tourism Strategy including the London Luxury Quarter – By Appointment and Destination West End programs. To get in touch with Emily, please contact: emily.king@heartoflondonbid.co.uk.

Debra Karim

Company Executive

Debra manages corporate focused business activities including all corporate meetings, communications, procedures, and documentation. She is also accountable for the Heart of London Business Alliance stakeholder engagement programme. To get in touch with Debra, please email: debra.karim@heartoflondonbid.co.uk.

Jeremy Brown

Company Management

Jeremy manages all company matters including day to day financial management of the business, legal BID agreements, BID levy data, and reports key trends associated with footflow tracker, sales index information, and all other data sources. To get in touch with Jeremy, please email: jeremy.brown@heartoflondonbid.co.uk.

Christina Wells

Deliveries and Wastes Coordinatior

Christina joined in January 2017 to consolidate deliveries and commercial waste collections within the Heart of London Business Alliance. By consolidating deliveries and offering preferred suppliers, the aim is to reduce vehicles in central London and improve overall air quality. Christina will also carry out bespoke delivery and service reviews to members which will offer savings as well as a range of environmentally viable options to increase sustainability credentials. To get in touch, please email: Christina.wells@heartoflondonbid.co.uk.

David Burgess

Corporate Communications Manager

David manages our member communications and engagement, ensuring the experience of our member businesses develops in line with the long-term strategic priorities of Heart of London. As part of an integrated approach to member communications, David manages our annual corporate events schedule, programme of member e-comms, survey commissions and corporate social media strategy. David also plays an active role in the development and positioning of our corporate brand. To get in touch, please contact David on: david.burgess@heartoflondonbid.co.uk.

Toni Spence

Marketing Executive

 Toni supports the team with the smooth delivery and management of all Heart of London events and activities relating to membership engagement. Toni supports both the Communications and Consumer Marketing Managers on a wide range of PR campaigns, initiatives and projects. To get in touch, please email: toni.spence@heartoflondonbid.co.uk.

Ellie Blake

Marketing and Digital Assistant

Ellie supports the marketing team across corporate, consumer and digital marketing campaigns ensuring Heart of London’s members are regularly kept informed through e-communications and updates on the corporate website. She also promotes activity in the West End on social media and via our consumer and corporate websites, connecting visitors to businesses within our world famous destination. To get in touch, please email: Eleanor.blake@heartoflondonbid.co.uk.

Felisa Dios

Office Manager

Felisa ensures the smooth running of the HOLBA office. She supports the team in any administration needed, manages calendars, and is a point of contact to any general enquiries. As part of her role, she ensures the office is running smoothly, and everyone is equipped with anything they may need. To get in touch, please email: felisa.dios@heartoflondonbid.co.uk.

Alex Terry

Deputy Senior West End Ambassador

Alex is our Deputy Senior Ambassador and part of the West End Ambassador street team, the visible face of Heart of London and its eyes and ears on the street. Contact Alex on: wea@heartoflondonbid.co.uk.

David Olanipekun

West End Amabassador

David is part of the West End Ambassador street team, the visible face of Heart of London and its eyes and ears on the street. Contact David on: wea@heartoflondonbid.co.uk.

Stephanie Rumble

West End Ambassador

Stephanie is part of the West End Ambassador street team, the visible face of Heart of London and its eyes and ears on the street. Contact Steph on: wea@heartoflondonbid.co.uk.

Ali Adeli

West End Ambassador

Ali is part of the West End Ambassador street team, the visible face of Heart of London and its eyes and ears on the street. To contact the West End Ambassadors email wea@heartoflondonbid.co.uk.