Ros Morgan
Chief Executive
Ros has over 10 years’ experience in delivering successful destinations and is a leading figure in London’s West End. At successive organisations, Ros’s leadership has produced award-winning teams, driving measurable results and return on investment for local businesses and investors alike. Before moving to the West End in October 2016, Ros headed up Kingstonfirst, securing two of the largest redevelopment projects to be brought to the area for decades. Since joining Heart of London, Ros successfully led the occupier renewal ballot in 2017, achieving the backing of 92% of its businesses and is now driving the team on in meeting its members’ priorities across a range of strategic initiatives.
Robin Hibbert
Director of Company Management
As the Director of Company management, it is Robin’s job to ensure we are delivering value to our members through a number of key projects and services. Robin takes overall accountability for the operational performance, company management and corporate governance. Robin works closely with key partners to deliver the BID’s priorities in terms of public realm improvement. To get in touch, email Robin on: robin.hibbert@heartoflondonbid.co.uk.
Matt Arnold
Director of Communications & Marketing
Matt leads the consumer and corporate marketing & communications teams to generate more exposure for the organisation through creative communications and marketing. Matt has an integral role within the senior leadership team, his high profile and strategic role is imperative in driving the Heart of London forward during this exciting time in its progression. Contact Matt: matt.arnold@heartoflondonbid.co.uk
Emily Fahey
Special Projects Manager
Emily is a project manager, primarily responsible for the development and delivery of Heart of London’s ambitious strategy to reduce rough sleeping and homelessness. She oversees commissioned services, events, volunteering, fundraising and partnerships with key stakeholders.To get in touch, contact Emily on: emily.fahey@heartoflondonbid.co.uk
Dan Johnson
Special Projects Advisor
If you would like to get in contact with Dan please email, Dan.Johnson@heartoflondonbid.co.uk.
Mark Williams
Head of Marketing (Interim)
Mark heads up the consumer marketing team across all bid areas, leading on activity including destination brand management and identity, cultural projects and partnerships, PR activations and campaigns, installations and events. Creating campaigns that enhance our destination’s identities ensuring the area remains an attractive as a place to invest, live and work, remaining a magnet for domestic and international tourists. To get in contact, email: mark.williams@heartoflondonbid.co.uk
Angela Reed
Head of Partnerships
Angela works across all areas of Heart of London’s activities, partnering with key stakeholders, pan London, to maximise our influence and impact on behalf of our members. Identifying opportunities for additional investment and creating efficiencies are key aspects of her role.
To get in touch, contact Angela on: angela.reed@heartoflondonbid.co.uk
Julia Swift
Corporate Communications Manager
Julia focuses on advocacy, corporate messaging, and strategy. Influencing, shaping and effecting change in public policy is vital for Heart of London as one of the West End’s key business champions. Being across policy issues is an important component of Julia’s role, and developing a strategy based on our unique position of influence in the West End is how we effect change for our businesses and our area. To get in touch, contact julia.swift@heartoflondonbid.co.uk.
Sophie Calderbank
Corporate Communications Manager
Sophie manages our member communications and engagement, ensuring the experience of our member businesses develops in line with the long-term strategic priorities of Heart of London. Sophie also plays an active role in the development and positioning of our corporate brand. To get in touch, contact sophie.calderbank@heartoflondonbid.co.uk.
Paula Sheary
Marketing Manager
Paula oversees the consumer marketing activity including destination brand management, social & PR campaigns, installations and events. These initiatives are developed to elevate our destination’s identities and businesses to ensure we remain a magnet for domestic and international audiences, and gain exposure and recognition as London’s heart of entertainment. To get in touch with Paula, please contact: Paula.Sheary@heartoflondonbid.co.uk.
Ilona Wilk
Recruitment Manager
Ilona recruits on behalf of Heart of London businesses, providing a shortlist of candidates who are a great match for their vacancies. Once a candidate starts work, Ilona continues to offer support for six months to ensure the opportunity translates into success. To get in touch, contact Ilona on: ilona.wilk@heartoflondonbid.co.uk or please call 07889 574 576.
Rico Pieri
Area Manager
Rico is the Area Manager for our Leicester Square and Piccadilly Circus, with the overall responsibility for the day-to-day management of our delivery plan. This covers our cleaner and safer streets program, as well as engagement and relationship building with our business members and stakeholders. Rico is also our emergency preparedness and evening and night time champion. To get in touch with Rico, please email: rico.pieri@heartoflondonbid.co.uk.
Christina Wells
Area Manager
Christina is the Area Manager for Piccadilly and St James’s managing all street-based operational needs. Christina is also a Graduate member of CIWM (Chartered Institute of Waste Management) and champions the need to improve air quality, sustainable practices and waste infrastructure to reduce waste on the streets across the BID. To get in touch, please email: Christina.wells@heartoflondonbid.co.uk.
Bob Wolstenholme
Business Engagement Manager
Bob is the business engagement manager for our Leicester Square and Piccadilly Circus area. He regularly visits our member businesses to talk about what Heart of London can do for you and find out what problems and issues we can help you with. He works closely with the street manager, partners and stakeholders to find solutions to these problems. To get in touch with Bob, please call 07715 100910 or email: bob.wolstenholme@heartoflondonbid.co.uk.
Ed Thornhill
Business Engagement Manager
Ed is Business Engagement Manager for Piccadilly and St James’s. He’s normally found out and about, visiting member businesses and sorting out any issues that they might have. As part of the Member Relationship Team, Ed works with key stakeholders from the Police to the Council to make sure members interests are best served. To get in contact, please email: ed.thornhill@heartoflondonbid.co.uk.
Georgette Humbert
Corporate Communications Executive
Georgette delivers our member communications and corporate social media, as well as focusing on the development of the Heart of London website. To get in contact, email georgette.humbert@heartoflondonbid.co.uk.
Emma Underwood
Partnerships & Events Manager
Emma manages Heart of London’s Partnerships & Events programme, ensuring it reflects our key areas of focus and strategic priorities. She also manages the WOW employee engagement scheme, bringing exclusive offers and experiences to the employees of member businesses, incentivising spending within the local area. To get in touch, contact Emma at: emma.underwood@heartoflondonbid.co.uk
Ellie Blake
Digital Marketing Executive
Ellie supports the consumer marketing teams across their campaigns and events and helps deliver their digital and social strategies. This includes delivering content for all our e-communications, social media and websites to secure exposure and increase engagement for our company and the world-class destinations and businesses we represent. To get in touch, please email: Eleanor.blake@heartoflondonbid.co.uk.
Jeremy Brown
Company Management Executive
Jeremy manages all company matters including day to day financial management of the business, legal BID agreements, BID levy data, and reports key trends associated with footflow tracker, sales index information, and all other data sources. To get in touch with Jeremy, please email: jeremy.brown@heartoflondonbid.co.uk.
Matt Harris
Database Executive
Matt manages and maintains data sources and structures within the company, ensuring the company has immediate access to relevant and good quality information. If you want to get in touch with Matt, please contact: matt.harris@heartoflondonbid.co.uk.
Ghislayne Perez-Duran
Office Manager
Ghislayne is responsible for the smooth running of our London office. She is accountable for all aspects related to facilities, utilities, health & safety, telecoms and team support. To get in touch with Ghislayne, please email: ghislayne.perez-duran@heartofondonbid.co.uk
Toni Spence
Executive Manager
Toni manages the day to day diary management of the Chief Executive and all Board Director focused activities. Toni is responsible for all CE meetings and assisting with communications, procedures, and documentation. She is also accountable for the Heart of London Business Alliance stakeholder engagement programme. To get in touch with Toni, please email:
Joe Cerasale
Environment Manager
Joe is the Environment Manager for Piccadilly and St James’s. Joe monitors cleansing, highways and neighbourhood problems, identifying things that have an impact on the environment and our businesses. He also champions the need to improve air quality, sustainable practices and waste infrastructure to reduce waste. If you would like to speak to Joe, please call 07889561676 or email: joseph.cerasale@heartoflondonbid.co.uk
Ali Adeli
Street Manager
Ali is the street manager for Leicester Square and Piccadilly Circus. Ali monitors cleansing, highways and neighbourhood problems, identifying things that have an impact on the environment and our businesses. If you would like to speak to Ali, please call 07715 100953 or email: ali.adeli@heartoflondonbid.co.uk.
Louise Kennard
Street Engagement Officer
Louise works as part of the Street Engagement team at the Connection at St Martins, and alongside Heart of London Business Alliance to provide social care to the day time street population. This team carries out daily outreach shifts around London and works intensively with the more vulnerable in London to find long term solutions away from the street. To get in touch, please contact Louise on: louise.kennard@cstm.org.uk.