We are thrilled to announce the launch of our new consumer initiative Art of London at the end of the September bringing to life Heart of London’s “Cultural Heart of London” strategy.

Bringing together artists, creatives, businesses and some of the UK’s biggest cultural institutions, Art of London will be an explosion of colour and creative expression, transforming the streets of the West End and celebrating the diversity and vibrancy of London’s original cultural district.

It will be a framework for ongoing consumer facing marketing activation providing a consumer-focused destination platform to promote member businesses and their activities.

Learn more about Art of London here.

How you can get involved:


If you have any queries, please do not hesitate to contact our marketing team on marketing@heartoflondonbid.co.uk. Or, contact Paula our Marketing Manager directly on paula.sheary@heartoflondonbid.co.uk.