Chinese New Year was a great success for our area and Heart of London, through London Luxury Quarter ‘By Appointment’, sought to maximise to benefit to our members.

By Appointment launched a Chinese New Year campaign promoting its exciting brand offers and experiences to a captive audience in an effort to drive awareness, engagement and profitable footfall.

By Appointment is a unique initiative to attract high spending international markets to London Luxury Quarter (Bond Street, Mayfair, Regent Street, Piccadilly and St James’s) through bespoke experiences and exceptional access to London’s finest fashion, gourmet, art and culture. In celebration of Chinese New Year, By Appointment has shared a lucky red invitation to a select audience, allowing access the most exciting stores across the West End. Over 28 participating brands, from Cath Kidston to Turnbull & Asser, have revealed exclusive offers and experiences for customers which are being promoted via strategic platforms. The strategic platforms, which have a combined reach of over 1.9 million, target Chinese audiences traveling to London and Chinese audiences in London during the festive period.