Discover the magic of St James’s and Piccadilly for the upcoming festive season, with a series of events and delicious treats to get you in the Christmas spirit.

On Thursday 14 November, St James’s and Regent Street will be celebrating all things Christmas with a special late night shopping evening and a switch-on on Regent Street for ‘The Spirit of Christmas’ lights. In celebration, Jermyn Street and St James’s Market will be closed to traffic and filled with live entertainment, food stalls and festive decorations.

What’s more, in partnership with The Crown Estate we will have special wayfinding ambassadors who’ll be distributing a map highlighting Regent Street, Piccadilly and St James’s. The maps will be a part of a larger campaign in the lead up to the late-night shopping evening to help promote our area for Christmas. To be considered for the map we ask that you open later (until 9pm) on this day, and/or include a special offer or value-add for the evening. In previous years, brands have hosted interactive workshops or demonstrations, in-store drinks, complimentary gift wrapping or special menus.

To register your interest by completing this form. The deadline to register your interest is Friday 11 October 2019.

To find out more and how to get involved, please contact our marketing team on: marketing@heartoflondonbid.co.uk, or Rachel directly on: rachel.peacock@heartoflondonbid.co.uk.