Good to-go is a scheme launched for the daily on-the-go coffee drinker to help them be that bit ‘greener’, by offering a street solution to recycle takeaway cups.

Launched in partnership by Veolia, Westminster City Council and Heart of London Business Alliance, it covers a number of high-footfall streets in the West End around including Piccadilly, St James’s and Leicester Square.

YouGov research, commissioned by Veolia, indicates that 30% of Londoners buy at least one hot take-away drink each week. This statistic places the capital’s weekly consumption of takeaway cups in the millions.

The initiative has positioned Westminster street sweepers as mobile coffee cup recycling points as well as the introduction of specialised on-street bins to help you do the right thing. So all you coffee and tea lovers, look out for and make use of these recycling points!

‘“This new scheme offers a sustainable solution that will reduce litter, works around our busy lives and ensures we can turn this material into new products,” – Helder Branco, Senior Contract Manager for Veolia in Westminster.

“I hope that central London’s commuters make the most of this new opportunity to make their daily caffeine hit guilt-free,” – Cllr David Harvey, Westminster City Council Cabinet Member for Environment, Sport and Community.

“Not only does this project help to keep the area clean, it reduces the need to dispose of coffee cups as rubbish and we encourage everyone to use it,” – Christina Wells, Piccadilly and St James’s BID Area Manager, Heart of London Business Alliance.

To support the launch of the scheme, the YouGov research also highlighted that almost half (47%) of the public would be willing to hold onto their cup for longer if they knew they would pass a purpose-built bin, and nearly a quarter (24%) would go out of their way to use one.

Working with Veolia, major chains including McDonald’s, Costa and Starbucks are now recycling their cups.

All cups collected through the scheme will be taken to a Veolia hub in London where they will undergo a further separation process to guarantee all rogue items have been removed. This is a key step in the process because it will help to ensure a higher quality of material that can be reprocessed into a new product. Veolia are utilising a specialist pulping plant which separates the fibres from the plastic lining for recycling.