On Sunday 22 April a commercial activation from Hovis will pop up on the North Terrace of Leicester Square as they are a partner brand for the upcoming Sherlock Gnomes film.
This is a Low Impact event.
An airstream vehicle will be parked on site along with a ‘gnome garden’ and providing consumers with lots of instagrammable picture opportunities. The airstream will be making and distributing cheese toasties free of charge to the public throughout the day.
There is also a private screening of the new film in Cineworld on the morning of the event.
Key locations include:
Leicester Square – North Terrace.
Key timings include:
6:00am – Arrival on site via Cranbourn Street
9:00am – Activation live
6:00pm – Activation ceases
8:00pm – Site cleared.