On Saturday 9 June, St James’s will be home to an unmissable fashion show, as part of London Fashion Week Men’s (8-11 June). Fashion aficionados and street-style gurus, make your way to the street that’s more revered than any other in terms of menswear – Jermyn Street, London.

There will be an open-air catwalk, street food, displays and live music available for all to enjoy.

Tickets for the catwalk shows are now sold out, but please join us on Jermyn Street for delicious treats, drinks, music and a showcase of the SS18 collections. Retailers, restaurants and bars are offering a number of gifts and special offers to celebrate London Fashion Week Men’s in St James’s.

Treats available include…

  • Harvie and Hudson: Enjoy a special LFWM 20% off offer on selected items. Enjoy a shirt cutting and fitting demonstration from the Head Cutter. Receive personal technical tours of the SS18 Collection from the Buying Team. Enjoy a free personal shopper experience with no obligation to buy. Berry Bros and Rudd will be providing English White Wine and Sparkling Wine tasting in store. There will also be a free Prize Draw for a MTM shirt.
  • New & Lingwood: Receive a free silk tie or pocket square with purchases over £250.
  • N.Peal: Receive a free selected woven scarf with every purchase over £300, with 17 colours to choose from.
  • Osprey London: Enjoy a 20% discount in store on full price own brand products.
  • Chutney Mary: Purchase a 2 course lunch and receive a complimentary Rangpur Gimlet cocktail. Simply mention London Fashion Week Men’s, St James’s.
  • Paxton & Whitfield: Meet the cheesemaker in store.
  • Sunspel: Enjoy complimentary Gin & Tonics. Enter a competition in store to win £200 to spend at Sunspel and on the Harris Serve Set from Isle of Harris Distillery.
  • Whittard of Chelsea: Receive a free mini caddy of tea with spends over £30, and a free Piccadilly tea to drink in store or take away when purchasing a cake or sandwich.
  • Benson & Clegg: Receive 20% off the new range of handmade sterling silver cufflinks.
  • Cafe Murano: Enjoy an extended Cicchetti menu.
  • Cubitts: Provide your email address for a free eye test and free Tracey Emin cleaning cloth on the day.
  • Deakin & Francis: Enjoy a champagne reception in store.
  • Dukes Hotel and bar: Receive a free glass of champagne when you buy a 3 course A La Carte lunch or dinner.
  • Emma Willis: Enjoy 50% off Emma Willis handmade boxer shorts with real mother of pearl buttons.
  • Grensons: Receive a 15% discount and enjoy drinks and refreshments all day.
  • Loake: Receive a pair of cedar wood trees (worth £39.95) with every pair of shoes purchased over £150 on Saturday only.
  • Tonkotsu at Anzu: Enjoy 2 for 1 on all drinks between 4-7pm.
  • Tricker’s: Receive a free gift with footwear purchases, choose from either a wallet or notebook.

Find out more here.