NFL has reaffirmed its commitment to London’s West End and we are pleased to announce that Piccadilly will host this year’s programme of activities in London, this September.

We invited our members to a dedicated member briefing to hear more on why we are partnering with NFL, details on the associated operational plans and how your business will be able to get involved:

Date: Thursday 19 July
Time: 8:30am – 9:30am
Location: Villandry, 12 Waterloo Place, St. James’s, London SW1Y 4AU

Representatives from Heart of London Business Alliance, NFL and NFL’s Delivery team were present at the breakfast briefing, for a dedicated opportunity for you to ask any questions you may have about the event.


  • Welcome
  • Introduction to NFL
  • Street Plan
  • Business Opportunities

Click here to view the NFL Kickoff on Piccadilly Site Plan.

Click here to view the presentation shown during this event.