Smeg St James’s, the purpose-built flagship store located in the heart of Central London celebrates its first successful year this September.

Offering a full cooking amphitheatre to bring the extensive collection of built-in and freestanding appliances to life, guests can also discover Smeg’s newest appliances and experience the company’s unique history.

This year, also celebrating his 90th anniversary in style, Smeg has teamed up with Disney to release a limited edition fridge featuring the mouse that started it all, Mickey.

Featuring a “true original” sketch of Mickey commissioned exclusively for this partnership, each fridge includes an endearing image of mickey playfully reaching for the fridge handle. This range is limited to 90 individually numbered fridges exclusively available from Smeg St James’s.

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