The countdown has begun for the world-famous Piccadilly Lights to be switched back on, after over nine months in darkness for major renovation work.
The original patchwork of screens has been replaced with a single state-of-the-art 4K LED digital screen and live technology hub: the largest screen of its kind in Europe.
To mark the moment, Landsec, the UK’s largest listed commercial property company and owner of the Lights, has launched the #PiccadillyOn campaign, bringing colour to life in aid of Barnardo’s.
The campaign invites everyone from around the world to be part of this remarkable moment in London’s digital history. For a minimum donation of £2.00, you can sponsor a unique colour chip which will form part of a 3D countdown clock on the screen, before forming part of a special, choreographed moment for the big reveal date coming soon.
“Be a part of London’s digital history”
Anyone can own a unique piece of London’s digital history by visiting: www.PiccadillyOn.London, where you can choose a colour to support Barnardo’s and be part of this historic moment. Supporters will also receive their unique digital colour chip so that you can getting posting on your personal social media profiles.
All money raised will go to Barnardo’s, the UK’s largest children’s charity and Landsec’s national charity partner for 2017.
Coca-Cola, which has long been part of Piccadilly Lights’ history, has kicked off the fundraising with a donation to sponsor their red colour chip.
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