Smeg, the italian lifestyle brand, will be hosting an evening of wine and cheese tasting at their brand new flagship store located on Regent Street St James’s in the West End.

The event is an informal networking opportunity where you are invited to try out a selection of fine wines from Smeg’s very own vineyard and cheese making factory.

The opening of Smeg’s new Flagship at 14 Regent St. St James’s has been a monumental step for the brand not just for London, but nationally and internationally. Nothing like any other Smeg showroom has created before it.

The new St James’s Market development sits amongst stunning architecture and iconic London landmarks, alongside top luxury brands and restaurants. Split across three floors, the deluxe fit-out of the store itself echoes that of Smeg’s Milan store – clean and minimalist yet warm and welcoming. It benefits from a contemporary, modern spacious interior to inspire and share Smeg’s design values.