To celebrate the launch of the first ever Piccadilly Christmas Lights, we’ll be giving you a daily dose of exciting #XmasFirsts stories from renowned local brands such as Fortnum & Mason, The Ritz and Smeg, all across the London West End social media channels counting down to Christmas Day and each story will give followers an opportunity to win a prize from these popular places!

How to win:

Firstly, too be in for a chance of winning, follow London West End on Facebook, Twitter  or Instagram. You can participate using any of the three platforms!

From 1st December, each morning at 10:00am, look out for the #XmasFirsts story from one of our special brands. At midday, a question will be posted across the channels relating to the story and simply follow the steps to answer the question. You will have until 4:45pm each day to enter the competition! One winner will then be chosen at random and announced publicly via Twitter, Facebook and Instagram at 5:00pm.

The winner will be contacted directly via social media by London West End to organise prize collection.

What are the prizes:

Prizes range from delectable treats and tantalising dining experiences to sought after memberships and must-have gifts. These include a Fortnum & Mason Christmas hamper, £100 theatre tokens to spend on your favourite West End show and a champagne afternoon tea at Jamie Oliver’s Barbecoa!

Don’t forget to share all your Christmas Firsts stories with us this December using the hashtag #XmasFirsts!

Click here to read the full terms and conditions.