It kick started with the home of independent film, Raindance Film Festival, running from 18 – 29 September 2019. Followed by a dazzling display of the world’s most anticipated movies, the BFI London Film Festival, running from 2 – 13 October 2019.
Featuring a programme of film premieres, screenings, masterclasses and plenty of special events, both film festivals brought film fanatics to our area. We invited businesses to get involved by offering a unique film-themed promotion or informing us of exsisting activities, so you can make the most of the increased film-focused footfall.
Campaign dates: 1 September – 24 October 2019
We offered the opportunity for businesses to promote film festival season on their own digital channels and shared a few digital assests to make this possible. Digital assets are avaiable for you to download here. These assets matched our out-of-home advertising, view here.
We included activities in our always on digital channels and press release. Read press release.
We also highlighted activities in our film festival focused blog article for an editorial feature on our LSQ website. This created the go-to source for consumers wishing to find out more about film festival season in Leicester Square and Piccadilly Circus. Read our blog article.
Activities where also distributed across our Discover Leicester Square digital channels.