Welcome to The Heart of London Club, our loyalty club for employees in the area. Enjoy the best of central London with exclusive discounts, offers and experiences from across the iconic district.


If you work in the area, join in 3 easy steps:

  1. Download the free Heart of London Club app
  2. Register as a member with your company address
  3. Enjoy exclusive offers across West End culture, food and drink, shopping and entertainment
Download on App Store Get it on Google Play


Interested in enhancing your company’s employee package and offering membership to your staff? Fill in your company details below and we will be in touch with more information.

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    Promote your business on the club for exposure to thousands of local employees. Email Heart of London to find out more.



    Exclusive Shopping Experience

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    All Bar One

    25% off food and drink

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    Locket's Café and Wine Bar

    Complimentary Antipasti Platter

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    AWAY Spa at W London

    20% off spa treatments

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    The Rialto Backstage Bar

    20% off food and drink

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    FIELD by Fortnum's

    Enjoy 20% off

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    La Clique

    20% off stalls tickets

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    Gaucho Piccadilly

    25% off food bill

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    VIP personal shopping experience

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    15% discount on A La Carte dining

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    Japan Centre

    10% off in store

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    St Martins Lane London

    15% off food and beverage

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    For Employees

    Download our Heart of London Club App and follow the sign-up instructions within the app. If you are eligible, you will receive an email confirmation within 48 hours to verify your account.


    An email address with your company domain is preferred, though if you do not have one, a gmail address (or equivalent) is acceptable.

    The club is exclusively available to employees working in the Heart of London business district. If your business is located outside of the area, unfortunately you will not be eligible to join.

    The app allows you to browse and redeem all available employee exclusives in the area. You can also use it to enter our competitions to win fantastic prizes and priceless experiences. See the ‘Getting Started’ guide in the account section of the app for more information.

    Redemption instructions are unique to each offer and will be detailed in the listing. For some offers, you will be asked to present the offer on your device at the premises. Other offers, such as online bookings, may require you to visit a website and enter a promo code, or contact a particular staff member.

    You must opt-in to receive the Heart of London Club newsletter to stay updated with our latest competitions. You will need to visit the chosen destination and scan the QR code to enter.

    Your account is valid for the duration of your employment at a company within the Heart of London business district. If you have not redeemed an offer or entered a competition in over 6 months, you will be notified that your account has been inactive.

    For Employers

    If your organisation is a member of Heart of London Business Alliance or is located within the Heart of London business district, there is no cost for you or your employees to join the Heart of London Club.

    Absolutely – we would love for our businesses to be ambassadors of the Heart of London Club and to encourage their staff to sign-up. Contact heartoflondonclub@heartoflondonbid.co.uk for more information.

    For Businesses

    Please complete our online form or get in touch with us directly at heartoflondonclub@heartoflondonbid.co.uk for more information.

    Competitions are a great way to engage the employee community – if you have a prize you would like to give away, e.g. theatre tickets, behind-the-scenes tour, VIP menu tasting, luxury hamper, please get in touch with us directly at heartoflondonclub@heartoflondonbid.co.uk.

    You can run several different types of employee exclusive, from a discount or a giveaway, to a tailored experience or behind-the-scenes tour, to presale or VIP access. All ideas are welcome!

    Yes – each business can determine their own terms, validity dates and exemptions to be included in the offer listing. Offers can be rolling or short-term.

    Our newly launched app tracks offer redemption and allows us to collect data on how people interact with businesses across the area, providing valuable insights on customer behaviour to participating brands.

    If your question is not listed, please contact heartoflondonclub@heartoflondonbid.co.uk.

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