Piccadilly Institute

Enjoy a Late Night Adventure in the Heart of Piccadilly!

WOW Privilege Card holders can enjoy free entry at Piccadilly Institute until 11PM for the card holder at this dazzling West End hotspot

The Piccadilly Institute is a place where new experiences can be gained. The unexpected, the beautiful and the bizarre are at every turn. Gorgeous in design and twisted in personality, it’s dedicated to the principles of pleasure.

Come before 11PM from Monday-Sunday for free entry and avoid the fee (usually £10 on Friday and Saturday).

There’s something for every mood, every scene, every desire, a labyrinth of rooms with six different bar experiences each totally unique.

Terms & Conditions

  • Only valid for the WOW card holder
  • Must show card upon entry

Address: The London Pavillion, 1 Piccadilly Circus, London W1J 0DA