To celebrate the launch of its new flagship store, Smeg, located at 14 Regent Street St James’s is delighted to offer an exclusive 10% discount in store for Heart of London members when they show their WOW Privilege Card in store.

The offer applies across the Smeg range of small and large appliances, accessories and produce from its family farm, Montecoppe – including beautiful Parmigiano Reggiano matured cheeses, chutneys and vinegars.

Pop in store to browse the full range and take a peek at Smeg’s fantastic extended range and cook theatre facility in the store’s basement.

Terms and conditions:

  • Offer strictly available for Heart of London members purchasing in a single transaction.
  • The offer is in addition to any seasonal promotions in the St James’s store.
  • This offer can be withdrawn at any time at the company’s discretion.
  • Must show your WOW card in store.

Address: 14 Regent Street St James's, London SW1Y 4PH
Phone: 0344 573 5573