Paramount+ Launch in the Piccadilly and Leicester Square area

Paramount are launching their new streaming platform, Paramount+, with a series of consumer-led installations, pop-ups and activations inspired by popular film and tv shows, called ‘Summit of Stars’ from Monday 20 June to Sunday 17 July. Working in partnership with Heart of London and Westminster City Council, the activations will aim to draw visitors to the Piccadilly and Leicester Square area so higher levels of footfall are expected.

We invite you read the summary of activation set-up below:

Sunday 19 June
A Halo themed aircraft installation will take place in Piccadilly Circus from 11:00pm until approximately 02:00am. The derig will take place on Sunday 17 July from 11:00pm- 05:00am.This is set for completion by Wednesday 20 July.

Monday 20 June
Official launch of ‘Summit of Stars’ including the Paramount+ walk of Stars, an arial display of the West End. An augmented reality trail which is inclusive of Vinyl displays on Cranbourn, Bear and Coventry Streets.

Wednesday 22 June
The Paramount+ pop-up will be located in the old GAP store, underneath the Piccadilly Lights until Sunday 3 July. The event is open to the public. To reserve tickets, click here.

Thursday 23 June
A family-friendly Sponge Bob Square Pants themed pop-up will be installed in Leicester Square Gardens from 06:00am. There are no street closures.

For further information, please contact mark.williams@heartoflondonbid.co.uk.