Leicester Square and Piccadilly Circus: The Purple Flag for Excellence

23 September 2023: Heart of London is delighted to announce that Leicester Square and Piccadilly Circus have again been awarded the Purple Flag accreditation for its evening and night-time economy (ENTE).

Purple Flag is an internationally recognised accreditation programme by the Association of Town and City Management (ATCM) for ‘Excellence in the Evening and Night-Time Economy.’  Areas awarded the Purple Flag provide a vibrant and diverse mix of dining, entertainment and culture while promoting the safety and wellbeing of visitors and local residents.

Highlights from Leicester Square and Piccadilly Circus submission include the ‘My Local Bobby’ operation, and the evidence of committed partnership during the assessment.

Heart of London Business Alliance, Chief Executive Ros Morgan said:

“We are delighted that Leicester Square and Piccadilly Circus have again received the prestigious Purple Flag Accreditation. Securing the renewal of the award, highlights our ongoing commitment to working with our members to ensure the West End remains safe and resilient, whilst offering a vibrant evening and night-time offer befitting a world-class destination. It forms part of our wider strategy to elevate the evening and night-time economy, surrounding women’s safety at night, reinstatement of the Night Tube and working in close partnership with our security teams to improve operations across the West End.” 

For further information, please contact Director of Operations, robin.hibbert@heartoflondonbid.co.uk.