Back in March we launched our Scenes in the Square installation in Leicester Square. We have launched a brand new audio walking tour – narrated by TV’s Alex Zane.

It’s completely free to listen to and available at the tap of a phone on all podcast platforms. It’s designed with social distancing in mind and packed with movie clips, trivia, humour and exclusive interviews with stars including Paddington’s Hugh Bonneville and Gene Kelly’s wife and biographer Patricia Ward Kelly.

We’d appreciate your support by sharing the news of this activity on your channels. Download our digital pack so you can view the press release and download assets to share on your channels.

An idea of what you could share on your channels is:

“Love movies? Our friends @discoverlsq have launched a brand new audio walking tour for the incredible Scenes In The Square installations. Narrated by TV’s Alex Zane, it’s completely free and available at the tap of a phone. Simply find the handy character map located in Leicester Square and get ready to immerse yourself in the world of film. bit.ly/SITSAudioTour

Plus, we’re only seconds away from the square so why not discover us too? #DiscoverLSQ”

How you can get involved:

We want you to get involved. The strength of our combined messaging and channels will solidify Leicester Square’s key brand messaging and help us to be identified as London’s home of film and entertainment. Ways in which you can get involved include:

  • Download our press package and share the news on your channels
  • Create or tell us about your film-themed cocktail / menus, or bespoke movie-themed afternoon teas. For example: Carrot cake – perfect for Bugs Bunny; “An American in Paris” cocktail – perfect for Gene Kelly
  • For cinemas, are you about to screen any films that relate to our statue characters? For example: Wonder Woman 1984
  • For hotels, are you promoting any special offers that we can pair with a visit to the statues? For example: A “Hollywood Night In” package which could include a night’s stay in the hotel with a complimentary dinner.

If you have any queries or if you would like to send your film-focused activity, please contact the marketing team on: marketing@heartoflondonbid.co.uk. Or, contact Ellie, our Digital Marketing Executive, directly on: eleanor.blake@heartoflondonbid.co.uk.

To learn more about our Scenes in the Square visit our consumer website, on: www.leicestersquare.london.