We are delighted to announce a new statue has been unveiled as part of the Scenes in the Square interactive film trail in Leicester Square, London’s home of film.

Harry Potter has joined the trail. The statue depicts the memorable scene when Harry Potter, played by Daniel Radcliff, takes flight on his Nimbus 2000 broom over the Hogwarts Quidditch pitch for the very first time in the Warner Bros. film, “Harry Potter and the Philosopher’s Stone”.

The dynamic bronze statue takes pride of place in the heart of the square, close to where “Harry Potter and the Philosopher’s Stone” had its world film premiere back in November 2001.

Joining eight other film icons from the past 100 years, the trail was unveiled in late February and has recently been granted longer term residency by Westminster City Council to remain in Leicester Square until at least July 2023. Gracing the buildings, benches and flower beds of the historic square, visitors can also encounter Laurel & Hardy, Bugs Bunny, Gene Kelly in Singin’ in the Rain, Mary Poppins, Mr. Bean, Paddington and iconic DC Super-Heroes Batman and Wonder Woman.

See the launch activity PR report here.

Mark Williams, Director of Destination Marketing at Heart of London Business Alliance, says: “I’m thrilled to be welcoming such an icon of British cinema to Leicester Square’s ‘Scenes in the Square’ trail.

“Harry Potter is undoubtedly one of the world’s most popular fictional characters, and it is fantastic to celebrate that here in Leicester Square where the very first film premiered almost twenty years ago. “We can’t wait for Harry Potter fans from the UK and around the world to be able to visit this historic new statue, re-experience the movies and share their selfies for many years to come.”

Josh Berger, President of Harry Potter Global Franchise Development at Warner Bros., added: “Statues in this impressive installation represent some of the most iconic characters and actors in movie history, and we are delighted to see Harry Potter soaring across the Square. The Harry Potter series has delighted fans of all ages for decades and we hope that this will continue to bring people joy.”

If you have any queries, please do not hesitate to contact our marketing team on marketing@heartoflondonbid.co.uk. Or, contact Paula our Marketing Manager directly on paula.sheary@heartoflondonbid.co.uk.

Find out more about Scenes in the Square on our Discover Leicester Square channels.