Contact us
MENUMENU
  • Who We Are
    • Our area
    • Our members
    • Our business plans
    • Our achievements
    • Our board
    • Our team
    • Contact us
  • What We Do
    • Manage
    • Shape
    • Promote
    • Advocate
    • Support
  • Events and Benefits
    • What’s On
    • Upcoming Member Events
  • News and Articles
    • News & Articles
    • In the Press
    • Galleries
  • West End Recovery
    • COVID-19 Omicron Guidance for members
    • Business support
  • Heart of London Club

Home | Summer Campaign and Toolkit – Leicester Square & Piccadilly Circus

Summer Campaign and Toolkit – Leicester Square & Piccadilly Circus

This summer, we introduced deck chairs to Leicester Square. Free to use and available for everyone, the deck chairs form part of a wider summer marketing campaign for Leicester Square and Piccadilly Circus with the aim of enhancing consumer perceptions of the area.

The campaign is a result of consumer research of the area that was carried out earlier in the year, which has helped guide our marketing strategy for Leicester Square and Piccadilly Circus. The summer campaign includes out-of-home advertising in which we highlight exactly what consumers can do in Leicester Square.

From promoting our summer deck chairs, sensational cinema trips, family favourites and rooftop cocktails, there’s something for everyone to enjoy. And of course, Leicester Square is a 24hour destination. So, our summer campiagn brings awareness of this very fact.

See our out-of-home 4-sheet campaign in train and tube stations from Piccadilly Circus to the wider outter circle of London, capturing the footfall that is easily accessible to Leicester Square. See a picture of the advertising poster to the left, or below if viewing on mobile device.

Our deck chairs are a staple physical asset as part of the summer campaign 2019. Introduced to increase consumer dwell time in the area, you only have to take a moment to see this part of the summer campiagn making a definate impact by visiting the square. Every deck chair is normally occupied at least by lunch time every day.

Not only are the deck chairs available to use by consumers, we’ve partnered with other activities in the square and shared use of the deck chairs to maximise on their branding opportunity and signify a collaborative messaging.

An example of this shared usage was demonstarted during the London East Asia Film Festival in Leicester Square on the 27-28 July 2019. Click to see the LEAFF in action.

Leicester Square Summer Screenings:

This year, our Summer Screenings are back bring a four-day festival of family friendly films to Leicester Square. We’ve partnered with Time Out Magazine to amplify our messaging of summer in the suqare including the Summer Screenings. A full report will be available once the campaign is complete.

We are inviting businesses to share our summer promotional videos on your own social media channels. Simply download the assets you’d like to use and spread our messaging on your social media channels. Click to see the summer toolkit.

Find out more about our Summer Screenings here.

 

 

 

Share this

Visit our destination brands:

Contact

Heart of London Business Alliance
Empire House
175 Piccadilly
London
W1J 9EN

Tel: 020 7734 4507
Email us

Useful links

Subscribe to newsletter

Terms & Conditions

Our Data Promise

Cookie Policy

© 2021 Heart of London Business Alliance.

Registered in England No. 04293930 VAT No. 782804116

We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept All”, you consent to the use of ALL the cookies. However, you may visit "Cookie Settings" to provide a controlled consent.
Cookie SettingsAccept All
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
CookieDurationDescription
_GRECAPTCHA5 months 27 daysThis cookie is set by Google. In addition to certain standard Google cookies, reCAPTCHA sets a necessary cookie (_GRECAPTCHA) when executed for the purpose of providing its risk analysis.
cookielawinfo-checkbox-advertisement1 yearThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Advertisement".
cookielawinfo-checkbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
CookieDurationDescription
_gat1 minuteThis cookies is installed by Google Universal Analytics to throttle the request rate to limit the colllection of data on high traffic sites.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
CookieDurationDescription
_ga2 yearsThis cookie is installed by Google Analytics. The cookie is used to calculate visitor, session, campaign data and keep track of site usage for the site's analytics report. The cookies store information anonymously and assign a randomly generated number to identify unique visitors.
_gid1 dayThis cookie is installed by Google Analytics. The cookie is used to store information of how visitors use a website and helps in creating an analytics report of how the website is doing. The data collected including the number visitors, the source where they have come from, and the pages visted in an anonymous form.
CONSENT16 years 4 months 4 days 14 hours 21 minutesThese cookies are set via embedded youtube-videos. They register anonymous statistical data on for example how many times the video is displayed and what settings are used for playback.No sensitive data is collected unless you log in to your google account, in that case your choices are linked with your account, for example if you click “like” on a video.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
CookieDurationDescription
IDE1 year 24 daysUsed by Google DoubleClick and stores information about how the user uses the website and any other advertisement before visiting the website. This is used to present users with ads that are relevant to them according to the user profile.
NID6 monthsThis cookie is used to a profile based on user's interest and display personalized ads to the users.
test_cookie15 minutesThis cookie is set by doubleclick.net. The purpose of the cookie is to determine if the user's browser supports cookies.
VISITOR_INFO1_LIVE5 months 27 daysThis cookie is set by Youtube. Used to track the information of the embedded YouTube videos on a website.
YSCsessionThis cookies is set by Youtube and is used to track the views of embedded videos.
yt-remote-connected-devicesneverThese cookies are set via embedded youtube-videos.
yt-remote-device-idneverThese cookies are set via embedded youtube-videos.
yt.innertube::nextIdneverThese cookies are set via embedded youtube-videos.
yt.innertube::requestsneverThese cookies are set via embedded youtube-videos.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
CookieDurationDescription
_calendly_session21 daysNo description available.
m2 yearsNo description available.
SAVE & ACCEPT
Powered by CookieYes Logo