Bringing benefits to our members is at the heart of everything we do.

From providing a wide range of services and support to our businesses to driving long-term improvements across our areas.


From clean, safe streets to first rate green spaces, we work tirelessly to create a well managed area for work and leisure.


We champion sustainable growth and plan ahead with intelligence and ambition acting as an influential voice in the future of London’s West End.


We are dedicated to raising awareness, building partnerships and organising exceptional events to ensure the area remains a world-class destination.