Shaping a world-class West End
Since 2001, Heart of London Business Alliance has been cementing London’s position as the world’s leading cultural destination by working on behalf of over 500 businesses and 100 property owners in the Leicester Square & Piccadilly Circus and Piccadilly & St James’s and St Martin’s areas of the West End.
As a not-for-profit, Heart of London Business Alliance is focused on securing the long-term commercial and cultural wellbeing of the area. Through area promotion, business support and advocacy, we champion our members’ interests to ensure the West End remains truly world-class.
Our areas of focus
Manage
The managing team work to create a social, economic and environmentally sustainable area in which businesses, employees and consumers all benefit.
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Shape
The shaping team advocate and lobby for policies to champion sustainable growth, acting as a leading influential voice in London’s West End.
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Promote
The promoting team work to ensure our area remains a world-class destination, through the delivery of targeted PR, marketing and events.
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Advocate
We protect, defend and promote our members’ interests through campaigning on the issues that matter most to them and the area.
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Support
We provide advice and assistance to our members across their critical functions.
Find out moreOur priority campaigns
Greater control over our streets
As we take on greater responsibility for front-line service delivery, we need a greater say in its objectives, governance and enforcement to provide optimal area management.
Effective policing of begging and anti-social behaviour
We are calling on the Metropolitan police to take firm and consistent action against begging and anti-social behaviour as they are detrimental to both the safety and reputation of our area.
Consolidation of waste, recycling, freight and personal deliveries
We are exploring creative ways to further consolidate waste and recycling collections, as well as freight and personal deliveries.
Reduced rough sleeping
We will form a coalition of thought leaders, influencers and expert organisations from around the country to identify initiatives and policies that address the root causes of homelessness.