Increasing Spend

The arrival of the Elizabeth Line is set to increase the number of employees in the area.

We will advocate to increase the availability of commercial floorspace to accommodate this while our WOW employee engagement scheme and Arts and Culture Strategy will ensure the area takes full advantage of this employment growth. As a founding member of the London & Partners-led Domestic Tourism Consortium, we will explore options, build strategies and implement tactics to increase the number of domestic tourists to the capital.

We will continue to advocate to remove the barriers of entry for international visitors. European visitors are the largest segment and we will campaign for as little disruption as possible to visa permissions. As members of the UK China Visa Alliance (UKCVA) we have played a pivotal role in increasing the number of visiting Chinese nationals. We will continue this work through our China Ready programme and apply the same methods to other growing markets.