World-Class Destination

We will continue to take ownership of our identity and bring our story to life with ground breaking campaigns and events, integrating our ideas with those of the West End Partnership. Inspirational destination marketing is pivotal to ensuring the West End continues to be attractive as a place to invest, live and work, remaining a magnet for domestic and international tourists.

London is a global brand.
We support, maintain and enhance this position by using intelligent and cutting-edge marketing to build the image of a must visit destination, a beacon for culture and an international business address.