Purple Flag

Purple flag

We are proud to announce that the prestigious Purple Flag award, in recognition of excellence in managing the evening & night time economy was again awarded to our areas, Leicester Square & Piccadilly Circus in 2018. Accredited by the Association of Town and City Management securing the renewal of the award, highlights our ongoing commitment to working with our members to ensure our areas are safe and resilient, whilst offering a vibrant evening and night time offer befitting a world-class destination.

The Purple Flag standard, launched in 2012, is an accreditation process similar to the Green Flag award for parks and the Blue Flag for beaches. It allows members of the public to quickly identify town & city centres that offer an entertaining, diverse, safe and enjoyable night out.

By meeting or surpassing the standards of excellence in managing the evening and night time economy (ENTE), Place Managers throughout the UK and Ireland, and more recently internationally, are enjoying the benefits of Purple Flag status. The accreditation process takes towns and cities through a comprehensive set of standards, management processes and good practice examples all designed to help transform the ENTE and provide a research, training and development programme.

As the governing body, ATCM has set out the core agenda at the heart of Purple Flag which represents the standards that must be achieved and maintained for an accreditation, which in turn will lead to a successful evening economy.