London and Partners

London & Partners is the Mayor of London’s official promotional agency, who exists to support the mayor’s priorities by promoting London internationally as a leading world city in which to invest, work, study and visit.

Platinum Partner

Our membership ensures London & Partners attract overseas organisations, events, students and visitors to the heart of London, helping to retain and grow our businesses via their high-profile campaigns.

Domestic Tourism

We are a founding partner of the Domestic Tourism Consortium, and on behalf of the Greater London Authority, London & Partners are running a programme to promote London to a domestic UK audience. Business members can share content surrounding upcoming events, offers, product launches and consumer campaigns for inclusion in customer communication channels.


As a key platinum partner to London & Partners, you have the chance to amplify your messaging surrounding upcoming events, offers, product launches and consumer campaigns via their high-profile campaigns. Opportunities will be shared via our ‘Your Destination’ newsletters. If you one of our businesses and are not already receiving these emails, please check your junk email in the first instance, then email be added to the list.

Our members

Heart of London Business Alliance serves as a voice for 500 businesses... Read more

Our results

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Our achievements

Our organisation has evolved to meet the needs of our members. We... Read more