The Mayor of London Sadiq Khan and arts charity Artichoke, the leading UK producer of art in the public realm, illuminated London once again with the return of the capital’s largest arts festival, Lumiere London 2018.
Lumiere London is the capital’s largest FREE art event running from 18 – 21 January 2018 and saw more than 40 artworks made using the medium of light, exploring the city’s most iconic buildings, landscape and architecture. The festival featured artists from across the UK, France, the Netherlands, Sweden, Spain and Canada amongst others.
Our area played host to a number of electrifying installations that are sure to thrill and delight our visitors from home and abroad.
Our treasured The Royal Academy of Arts on Piccadilly became the canvas for a brand new installation specially commissioned in partnership with the Royal Academy of Arts and completed by postgraduate student Rhys Coren entitled Love. Inspired by the flowing lyrical movements of Matisse’s dancing figures, Coren has created an animation of two intricately paper-cut figures who will dance elegantly across the building’s stone facade, clasping each other in romantic embrace. Accompanied by a moving and original soundtrack Love represented a joyful burst of simple pleasure on a cold, dark wintery night.
Leicester Square Gardens was transformed into an evocative illuminated world, bringing a sense of wild into the heart of the city, in an installation designed by Jo Pocock and The Lantern Company entitled Nightlife. Populated by a host of curious nocturnal creatures in a luminous secret garden, the installation plays with the tension between wild spaces and urban city life. A world away from the hustle and bustle of the capital, this busy, central area became a space for quiet reflection and a gathering place to celebrate the beautiful and wild.
St James’s Market became the home of a magical multi-screen cube ‘Supercube’ by artist Stefane Masson, who will transformed 450 ordinary Kilner jars and filled them with surprises. A miniature giraffe a pink elephant or a miniature version of yourself were some of the many small moving images that could be found when you peer inside one of Masson’s multi-coloured jars.
With our West End partners, we are ran a dedicated PR programme for the West End. We invited business members to let us know of any special events throughout Lumiere London that we could promote on our own and earned media channels.
For further information and details about how you can support our international media programme next time around please contact Emily King on email@example.com.