The WOW Privilege Scheme

Heart of London Business Alliance provides a privilege scheme exclusively available to employees working for our member businesses.

WOW gives our employee community access to offers and experiences at some of the West End’s best hospitality, entertainment and retail venues, including the Hard Rock Cafe, Steak & Co, Duck & Waffle Local, Crystal Maze, Smeg, W London, The Japan Centre, Showcase, All Bar One and Ladurée.

If you work in the area, you can join the scheme for free by completing the sign-up form below. If you are a business and you would like to promote an offer or event, please contact


MEMBER UPDATE: Due to circumstances surrounding COVID-19 (Coronavirus), please note that some venues are temporarily closed and offers may not apply.

See here for our map representing businesses that have reopened in the Heart of London area.

Access Privilege Scheme

Step 1:

Fill in our short application form

Step 2:

Details are processed and a unique QR code is sent to you

Step 3:

Download the WOW Privilege Mobile App

Step 4:

Enter your unique QR number to access the app. Enjoy!

Privilege Scheme Offers

St Martins Lane London

15% off Flexible Rate

Find out more

St Martins Lane London

15% off food and beverage

Find out more


10% off any bike parking PASS

Find out more

Save money


  • All

  • Business

  • Entertainment

  • Food & Drink

  • Health & Beauty

  • Retail