Enjoy London beyond 9-5

Heart of London Business Alliance provides a privilege card exclusively available to employees working for their member businesses.

Enjoy promotions from over 55 businesses, with savings of up to 50% on dining, shopping, entertainment and leisure. Experience London West End like never before.

How to get access to the WOW Privilege Scheme

Step 1:

Fill in our short application form

Step 2:

Details are processed and cards are sent to your work

Step 3:

Download the WOW Privilege Mobile App

Step 4:

Enter your unique card number to access the app. Enjoy!

Save money in the following places


  • All

  • Business

  • Entertainment

  • Food & Drink

  • Health & Beauty

  • Retail