BID Ballot

Find out more

Who We Are

For eighteen years, Heart of London Business Alliance has been the catalyst for positive change in London’s West End.

Find out more

Download our Business Plans

Our 2020-2025 Property Owners Business Plan lays the foundations for sustained investment in London’s West End.

Find out more

For Members

Upcoming Member Events

Featured Offer

The Cavendish Restaurant

10% off Food and Drink

View offer
WOW

Privilege Scheme

Our WOW Privilege Scheme provides offers and exclusive deals to our business member employees working within the West End

Sign up now

What we do

Manage

The managing team work to create a social, economic and environmentally sustainable area in which businesses, employees and consumers all benefit.

Find out more

Shape

The shaping team advocate and lobby for policies to champion sustainable growth, acting as a leading influential voice in London’s West End.

Find out more

Promote

The promoting team work to ensure our area remains a world-class destination, through the delivery of targeted PR, marketing and events.

Find out more

Advocate

We protect, defend and promote our members’ interests through campaigning on the issues that matter most to them and the area.

Find out more

Support

We provide advice and assistance to our members across their critical functions.

Find out more

Areas of focus and priority campaigns

Find out more

The Heart of London area

Find out more

What's on in the area

Photo Galleries

The Perspective: Homelessness is everyone’s business

View now

Heart of London Chairman’s Christmas Reception

View now

St Martin’s Business Improvement District Launch

View now

Celebrating LFA at Burlington Arcade

View now

Twitter

Have you seen the plans for Panton Park?

Through @Spacehive, @HOLBID & @CityWestminster are raising funds to create a mini park with two temporary green #parklets in Panton St and Oxendon St, providing a space for people to to stop, rest & enjoy!

http://bit.ly/37PseV6

Love theatre?

Us too! So, we're celebrating #LondonTheatreWeek, from 24 Feb - 10 Mar 2020. Get ready to immerse yourself in the best West End shows - just like @prettywomanmusicaluk on now at the Piccadilly Theatre.

📸: @frontrowfrancesca on Instagram

https://www.todaytix.com/x/london/shows/18613-pretty-woman