Cultural Heart of London Online Symposium

Event Details

Reopening Plan

In direct response to the Covid-19 crisis, our sole aim is to drive the reopening & recovery of the Heart of London.

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Coronavirus: COVID-19

Stay up to date with the latest government advice and updates on our hub page.

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For Members

Featured Offer

Strathberry Shopping Experience

WOW benefits at point of purchase

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Privilege Scheme

Our WOW Privilege Scheme provides offers and exclusive deals to our business member employees working within the West End

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What we do


The managing team work to create a social, economic and environmentally sustainable area in which businesses, employees and consumers all benefit.

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The shaping team advocate and lobby for policies to champion sustainable growth, acting as a leading influential voice in London’s West End.

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The promoting team work to ensure our area remains a world-class destination, through the delivery of targeted PR, marketing and events.

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We protect, defend and promote our members’ interests through campaigning on the issues that matter most to them and the area.

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We provide advice and assistance to our members across their critical functions.

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Areas of focus and priority campaigns

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The Heart of London area

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What's on in the area

27 February - 31 October

Scenes in the Square

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7 October - 17 November

Film Festival Season

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Photo Galleries

The Perspective: Homelessness is everyone’s business


Heart of London Chairman’s Christmas Reception


St Martin’s Business Improvement District Launch


Celebrating LFA at Burlington Arcade



"The current system of yearly emergency settlements is stifling economic growth. A new longer-term settlement is needed from the Government that puts London first". Read full @EveningStandard article here:

"Today's discussion drives home the critical role culture plays in the prosperity of the West End, London and the UK - it's not just for decoration" - Ros Morgan, Chief Executive, Heart of London Business Alliance. View our cultural strategy here: