BID Ballot

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Ballot result 2020

We have achieved four simultaneous ballot wins, with hundreds of businesses voting to secure the future of London’s West End as a world-class destination.

Result information

Coronavirus: COVID-19

Stay up to date with the latest government advice and updates on our hub page.

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For Members

Upcoming Member Events

27 February - 31 October

Scenes in the Square

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Featured Offer

Strathberry Shopping Experience

WOW benefits at point of purchase

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WOW

Privilege Scheme

Our WOW Privilege Scheme provides offers and exclusive deals to our business member employees working within the West End

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What we do

Manage

The managing team work to create a social, economic and environmentally sustainable area in which businesses, employees and consumers all benefit.

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Shape

The shaping team advocate and lobby for policies to champion sustainable growth, acting as a leading influential voice in London’s West End.

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Promote

The promoting team work to ensure our area remains a world-class destination, through the delivery of targeted PR, marketing and events.

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Advocate

We protect, defend and promote our members’ interests through campaigning on the issues that matter most to them and the area.

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Support

We provide advice and assistance to our members across their critical functions.

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Areas of focus and priority campaigns

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The Heart of London area

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What's on in the area

Photo Galleries

The Perspective: Homelessness is everyone’s business

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Heart of London Chairman’s Christmas Reception

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St Martin’s Business Improvement District Launch

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Celebrating LFA at Burlington Arcade

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Twitter

Do you want to support the greater regulation of pedicabs in Central London? MP, Nickie Aiken has been working with parliamentary colleagues to introduce more regulation for pedicabs. For more information & to support, access this link
https://www.nickieaiken.org.uk/Pedicabs

Our sole aim is to drive the reopening & recovery of the Heart of London & we have prepared a summary document outlining our plans for the area, view the document here.
https://heartoflondonbid.london/wp-content/uploads/2020/05/Holba-Covid-19-Reopening-Plan-Summary-Updated-.pdf