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Find out moreWho We Are
For eighteen years, Heart of London Business Alliance has been the catalyst for positive change in London’s West End.
Find out moreDownload our Business Plans
Our 2020-2025 Property Owners Business Plan lays the foundations for sustained investment in London’s West End.
Find out moreNews
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Johnson promises 'overhaul' of post-Brexit foreign policy as he launches review
on 26th February 2020
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Coronavirus: Britons returning from northern Italy told to self-isolate
on 26th February 2020
SOURCE: BBC NEWS
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Privilege Scheme
Our WOW Privilege Scheme provides offers and exclusive deals to our business member employees working within the West End
Sign up nowWhat we do
Manage
The managing team work to create a social, economic and environmentally sustainable area in which businesses, employees and consumers all benefit.
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Shape
The shaping team advocate and lobby for policies to champion sustainable growth, acting as a leading influential voice in London’s West End.
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Promote
The promoting team work to ensure our area remains a world-class destination, through the delivery of targeted PR, marketing and events.
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Advocate
We protect, defend and promote our members’ interests through campaigning on the issues that matter most to them and the area.
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Support
We provide advice and assistance to our members across their critical functions.
Find out moreAreas of focus and priority campaigns
Find out moreThe Heart of London area
Find out moreWhat's on in the area
Photo Galleries
In the Press
Have you seen the plans for Panton Park?
Through @Spacehive, @HOLBID & @CityWestminster are raising funds to create a mini park with two temporary green #parklets in Panton St and Oxendon St, providing a space for people to to stop, rest & enjoy!
http://bit.ly/37PseV6
Love theatre?
Us too! So, we're celebrating #LondonTheatreWeek, from 24 Feb - 10 Mar 2020. Get ready to immerse yourself in the best West End shows - just like @prettywomanmusicaluk on now at the Piccadilly Theatre.
📸: @frontrowfrancesca on Instagram
https://www.todaytix.com/x/london/shows/18613-pretty-woman