Cultural Heart of London

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Reopening Guide

In direct response to the Covid-19 crisis, our sole aim is to drive the reopening & recovery of the Heart of London.

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Coronavirus: COVID-19

Stay up to date with the latest government advice and updates on our hub page.

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What we do


The managing team work to create a social, economic and environmentally sustainable area in which businesses, employees and consumers all benefit.

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The shaping team advocate and lobby for policies to champion sustainable growth, acting as a leading influential voice in London’s West End.

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The promoting team work to ensure our area remains a world-class destination, through the delivery of targeted PR, marketing and events.

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We protect, defend and promote our members’ interests through campaigning on the issues that matter most to them and the area.

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We provide advice and assistance to our members across their critical functions.

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Areas of focus and priority campaigns

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The Heart of London area

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Photo Galleries

The Perspective: Homelessness is everyone’s business


Heart of London Chairman’s Christmas Reception


St Martin’s Business Improvement District Launch


Celebrating LFA at Burlington Arcade



Art takes over the walls of the West End with the Art of London’s augmented gallery trail. The FREE public art trail features artwork from the @NationalGallery, @NPGLondon, @royalacademy and Sky Arts’ Portrait Artist of the Year.



#cyclists Join us & @newwestend today for our free Dr Bike session with @CycleConfident & BIKE-DROP. Bring your bike between 4pm – 7pm to Piccadilly DROP, 48 Haymarket SW1Y 4SE, for a maintenance check & security marking. For more info, visit: