BID Ballot

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Ballot result 2020

We have achieved four simultaneous ballot wins, with hundreds of businesses voting to secure the future of London’s West End as a world-class destination.

Result information

Coronavirus: COVID-19

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For Members

Upcoming Member Events

Featured Offer

Strathberry Shopping Experience

WOW benefits at point of purchase

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Privilege Scheme

Our WOW Privilege Scheme provides offers and exclusive deals to our business member employees working within the West End

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What we do


The managing team work to create a social, economic and environmentally sustainable area in which businesses, employees and consumers all benefit.

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The shaping team advocate and lobby for policies to champion sustainable growth, acting as a leading influential voice in London’s West End.

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The promoting team work to ensure our area remains a world-class destination, through the delivery of targeted PR, marketing and events.

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We protect, defend and promote our members’ interests through campaigning on the issues that matter most to them and the area.

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We provide advice and assistance to our members across their critical functions.

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Areas of focus and priority campaigns

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The Heart of London area

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What's on in the area

Photo Galleries

The Perspective: Homelessness is everyone’s business

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Heart of London Chairman’s Christmas Reception

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St Martin’s Business Improvement District Launch

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Celebrating LFA at Burlington Arcade

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Businesses can access one-to-one support during #COVID19 via the London Growth Hub, which has essential resources to help your business manage and mitigate its exposure to the impact of coronavirus. Find out more:

Not only did London come alive with #ClapForOurCarers this evening, but buildings and landmarks all over the UK lit-up in blue to show our support to NHS workers at this time.

FEATURE POST by @cheekyrascals on Instagram of Piccadilly Circus 💙💙#LightItBlue #StayHomeSavesLives