Cultural Heart of London

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Reopening Guide

In direct response to the Covid-19 crisis, our sole aim is to drive the reopening & recovery of the Heart of London.

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Coronavirus: COVID-19

Stay up to date with the latest government advice and updates on our hub page.

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What we do


The managing team work to create a social, economic and environmentally sustainable area in which businesses, employees and consumers all benefit.

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The shaping team advocate and lobby for policies to champion sustainable growth, acting as a leading influential voice in London’s West End.

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The promoting team work to ensure our area remains a world-class destination, through the delivery of targeted PR, marketing and events.

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We protect, defend and promote our members’ interests through campaigning on the issues that matter most to them and the area.

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We provide advice and assistance to our members across their critical functions.

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Areas of focus and priority campaigns

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The Heart of London area

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Photo Galleries

The Perspective: Homelessness is everyone’s business


Heart of London Chairman’s Christmas Reception


St Martin’s Business Improvement District Launch


Celebrating LFA at Burlington Arcade