Securing the future of London’s west end
Watch highlights filmWho we are
Heart of London Business Alliance is a non-profit focused on securing the long-term commercial and cultural wellbeing of the West End
READ MOREBUSINESS PLAN 2022-2027
Our ambition is to protect and promote the cultural and commercial wellbeing of the heart of London area on behalf of you, our members. Click here to read our five-year plan.
READ MOREHeart of London News
What we do
Manage
The managing team work to create a social, economic and environmentally sustainable area in which businesses, employees and consumers all benefit.
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Shape
The shaping team advocate and lobby for policies to champion sustainable growth, acting as a leading influential voice in London’s West End.
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Promote
The promoting team work to ensure our area remains a world-class destination, through the delivery of targeted PR, marketing and events.
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Advocate
We protect, defend and promote our members’ interests through campaigning on the issues that matter most to them and the area.
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Support
We provide advice and assistance to our members across their critical functions.
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