Covid-19 Hub

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Reopening Plan

In direct response to the Covid-19 crisis, our sole aim is to drive the reopening & recovery of the Heart of London.

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Coronavirus: COVID-19

Stay up to date with the latest government advice and updates on our hub page.

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For Members

Upcoming Member Events

27 February - 31 October

Scenes in the Square

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Featured Offer

Strathberry Shopping Experience

WOW benefits at point of purchase

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WOW

Privilege Scheme

Our WOW Privilege Scheme provides offers and exclusive deals to our business member employees working within the West End

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What we do

Manage

The managing team work to create a social, economic and environmentally sustainable area in which businesses, employees and consumers all benefit.

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Shape

The shaping team advocate and lobby for policies to champion sustainable growth, acting as a leading influential voice in London’s West End.

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Promote

The promoting team work to ensure our area remains a world-class destination, through the delivery of targeted PR, marketing and events.

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Advocate

We protect, defend and promote our members’ interests through campaigning on the issues that matter most to them and the area.

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Support

We provide advice and assistance to our members across their critical functions.

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Areas of focus and priority campaigns

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The Heart of London area

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What's on in the area

27 February - 31 October

Scenes in the Square

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Photo Galleries

The Perspective: Homelessness is everyone’s business

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Heart of London Chairman’s Christmas Reception

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St Martin’s Business Improvement District Launch

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Celebrating LFA at Burlington Arcade

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Twitter

We welcome the announcement by @RishiSunak for the six-month cut in VAT to 5% for the hospitality sector – one of our key lobbying asks.
https://www.euronews.com/2020/07/08/watch-live-pmqs-followed-by-uk-chancellor-rishi-sunak-s-summer-statement

My reaction to the announcement of £1.5 billion of support for the arts by @DCMS. @RoyalOperaHouse @RoyalAlbertHall @london_theatre @UKHofficial @HOLBID