Shaping a world-class West End

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Who we are

Heart of London Business Alliance is a non-profit focused on securing the long-term commercial and cultural wellbeing of the West End

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BUSINESS PLAN 2022-2027

Our ambition is to protect and promote the cultural and commercial wellbeing of the heart of London area on behalf of you, our members. Click here to read our five-year plan.

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Heart of London News

What we do

Manage

The managing team work to create a social, economic and environmentally sustainable area in which businesses, employees and consumers all benefit.

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Shape

The shaping team advocate and lobby for policies to champion sustainable growth, acting as a leading influential voice in London’s West End.

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Promote

The promoting team work to ensure our area remains a world-class destination, through the delivery of targeted PR, marketing and events.

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Advocate

We protect, defend and promote our members’ interests through campaigning on the issues that matter most to them and the area.

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Support

We provide advice and assistance to our members across their critical functions.

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Areas of focus and priority campaigns

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The Heart of London area

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Photo Galleries

Christmas Reception – 2022

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Amy Lamé – Night Surgery

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Arts Quarter Launch

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Chairman’s Christmas Reception 2021

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Twitter

In a new annual celebration for Black culture in London, the @MayorofLondon is uniting with the arts sector & local communities to celebrate their diversity & talent in Trafalgar Square

It's great to see Black culture being championed in the #WestEnd

https://www.london.gov.uk/mayor-unites-communities-and-arts-sector-create-new-annual-celebration-black-culture-london

How about a luxurious night in the West End accompanied by an enthralling story of morality? 🍾🤔 The Londoner have a great deal on December 9 & 10, with 15% off your stay PLUS two tickets to 'Good' at @HPinterTheatre! 🤩
Yes please! Book here: https://bit.ly/3imDvqU