BID Ballot

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Who We Are

For eighteen years, Heart of London Business Alliance has been the catalyst for positive change in London’s West End.

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Download our Business Plans

Our 2020-2025 Property Owners Business Plan lays the foundations for sustained investment in London’s West End.

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For Members

Upcoming Member Events

Featured Offer

The Cavendish Restaurant

10% off Food and Drink

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Privilege Scheme

Our WOW Privilege Scheme provides offers and exclusive deals to our business member employees working within the West End

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What we do


The managing team work to create a social, economic and environmentally sustainable area in which businesses, employees and consumers all benefit.

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The shaping team advocate and lobby for policies to champion sustainable growth, acting as a leading influential voice in London’s West End.

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The promoting team work to ensure our area remains a world-class destination, through the delivery of targeted PR, marketing and events.

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We protect, defend and promote our members’ interests through campaigning on the issues that matter most to them and the area.

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We provide advice and assistance to our members across their critical functions.

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Areas of focus and priority campaigns

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The Heart of London area

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What's on in the area

Photo Galleries

The Perspective: Homelessness is everyone’s business

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Heart of London Chairman’s Christmas Reception

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St Martin’s Business Improvement District Launch

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Celebrating LFA at Burlington Arcade

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Have you seen the plans for Panton Park?

Through @Spacehive, @HOLBID & @CityWestminster are raising funds to create a mini park with two temporary green #parklets in Panton St and Oxendon St, providing a space for people to to stop, rest & enjoy!

Love theatre?

Us too! So, we're celebrating #LondonTheatreWeek, from 24 Feb - 10 Mar 2020. Get ready to immerse yourself in the best West End shows - just like @prettywomanmusicaluk on now at the Piccadilly Theatre.

📸: @frontrowfrancesca on Instagram