Shaping a world-class West End
Watch filmWho we are
Heart of London Business Alliance is a non-profit focused on securing the long-term commercial and cultural wellbeing of the West End
READ MOREBUSINESS PLAN 2022-2027
Our ambition is to protect and promote the cultural and commercial wellbeing of the heart of London area on behalf of you, our members. Click here to read our five-year plan.
READ MOREHeart of London News
What we do
Manage
The managing team work to create a social, economic and environmentally sustainable area in which businesses, employees and consumers all benefit.
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Shape
The shaping team advocate and lobby for policies to champion sustainable growth, acting as a leading influential voice in London’s West End.
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Promote
The promoting team work to ensure our area remains a world-class destination, through the delivery of targeted PR, marketing and events.
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Advocate
We protect, defend and promote our members’ interests through campaigning on the issues that matter most to them and the area.
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Support
We provide advice and assistance to our members across their critical functions.
Find out moreAreas of focus and priority campaigns
Find out moreThe Heart of London area
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In the Press
In a new annual celebration for Black culture in London, the @MayorofLondon is uniting with the arts sector & local communities to celebrate their diversity & talent in Trafalgar Square
It's great to see Black culture being championed in the #WestEnd
https://www.london.gov.uk/mayor-unites-communities-and-arts-sector-create-new-annual-celebration-black-culture-london
How about a luxurious night in the West End accompanied by an enthralling story of morality? 🍾🤔 The Londoner have a great deal on December 9 & 10, with 15% off your stay PLUS two tickets to 'Good' at @HPinterTheatre! 🤩
Yes please! Book here: https://bit.ly/3imDvqU
