We are delighted to be a key partner of the ‘Chubby Hearts over London’ campaign with multiple installations set to feature across the heart of London in the coming week.

The balloons will float from dawn until dusk and reappear above different iconic locations the following day throughout the campaign. We are pleased to confirm the following West End landmarks are set to feature:

  • Piccadilly Circus
  • Leicester Square
  • The Ritz, Piccadilly
  • Waterloo Place

The public design project, conceived by English fashion designer Anya Hindmarch, launches as a ‘surprise love letter to London’ on Valentine’s Day and will continue on as a celebration into London fashion week.

Installation details
Installation of the giant Chubby Hearts balloons across the heart of London area, are scheduled as follows:

  • The Ritz, Piccadilly – Wednesday 14 February
  • Waterloo Place – Saturday 17 February
  • Piccadilly Circus – Wednesday 21 February
  • Leicester Square – Thursday 22 February

Please note that the installations are weather dependent and subject to change. Project organisers are working in partnership with the Civil Aviation Authority and other key stakeholders. For the very latest on the installations, visit www.chubbyhearts.com.

At each of the above sites, small builds will begin on the morning of the installation at approximately 5:00am. This will include a Smart car enclosed in 2m x 3m hoarding. The de-rig will take place from approximately 5:00pm on the same day and locations will be clear by approximately 7:00pm each evening.

Waterloo Place – The installation will be on the central reservation between Pall Mall and Edward VII memorial.

Piccadilly Circus – The giant balloon will fly east of Anteros, between the fountain and tube entrance.

Leicester Square – The installation will be located on the north east corner of the square.

Disruption to delivery vehicles and other traffic is not expected at any of the sites with access to all roads available as normal.

Should you have any queries, there will be two onsite operatives at all times with the installation. Alternatively, please contact the Heart of London offices on 020 7734 4507 or our West End Ambassadors on 07730 760 100.