To celebrate Valentine’s Day this year, Smeg are launching an innovative campaign in their Regent Street St James’s store. Smeg will be presenting a Valentine’s inspired fridge, in a matt finish ruby red design.

Date: 31 January –  28 February 2019
Location: Smeg London, 14 Regent St, St. James’s, London SW1Y 4PH

The campaign will start on Wednesday 30 January until after Thursday 14 February. There will be exciting in-store offers, including a bottle of prosecco when customers purchase a small appliance. As part of the campaign, Smeg will showcase a Valentine’s window with a brand new colourful kitchen scene centred around their Victoria traditionally styled range cooker.

As well as this, customers will also have the chance to win a breakfast set which includes a kettle and toaster. To enter, customers have to take a selfie with their favourite Smeg appliance, either in-store or if they are just passing by and post with the hashtag #smegbemine.

To continue with the Valentine’s theme, there will be a giant heart shape made from rose petals in-store as well as offers and giveaways.

Click here to visit the Smeg website.