Let’s Do London


Heart of London Business Alliance are official partners of the London & Partners ‘Let’s Do London’ campaign. Launched in May 2022, the campaign inspires global visitors to return with confidence to London as travel restrictions ease around the world.   

This is the largest international tourism campaign that the city has ever seen, as part of the Mayor of London’s £10m recovery fund. The campaign aims to drive incremental visits and consumer spend among US, French and German audiences, as well as continuing to attract domestic audiences in the UK.  

We are working collaboratively with partners across the capital to ensure that the campaign inspires key audiences and delivers the maximum return on investment for London. 

Through our consumer brand, Art of London, we’re aiming to aid London’s recovery post-pandemic by driving global visitors to the capital, encouraging an increase in spend and footfall across leisure, retail, service, and cultural sectors. 


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